Why Advertising Icon PJ Pereira Wrote a Novel About Kung Fu and AI

Already a bestselling author in Brazil, he's hoping to make his English-language debut

pj pereira
PJ Pereira is shopping around his first English-language novel. Getty Images

While Pereira O’Dell co-founder and creative chairman PJ Pereira may be best recognized as a leading creative in the ad industry, fellow Brazilians know him better as a best-selling author.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.