Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper

The chain's anti-preservatives pledge breaks just about every rule in advertising

A Whopper is covered in mold in a new Burger King ad
Burger King highlights "the beauty of no artificial preservatives" in its Moldy Whopper campaign. Burger King
Headshot of David Griner

There are only two eras in advertising: ads that came out before Burger King’s Moldy Whopper, and ads that came out after Burger King’s Moldy Whopper.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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