With Delightful 1950s-Style Posters, Vespa Welcomes Riders Back to the Road

Illustrations resurrect 'Vespizzatevi' tagline for the first time since the 1950s

Screenshot from the Vespa campaign
Vespa campaign emulates its advertising style from the 1950s but with a modern twist. Quentin Monge / Vespa

Vespa, the famous Italian scooter brand, has welcomed bikers back to the roads with a delightful new global poster campaign by BBH London, which captures the post-war spirit of the 1950s.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.