The wooden skin-blinds will thank you later

When last we hit the beach in France, we saw lots of naughty tan lines in suggestive condom ads. At the other end of the spectrum is this campaign for String Beauty tanning lotion from JWT, which is all about covering up—and objectifying—attractive female forms. That's positively un-French! Or as they say on the Cote d'Azur: Qui est positive non-Français! And as long as I'm Googling, may I add: Ceux qui sont désagréables stores! So, "stores" is French for "blinds." I'd often wondered. Here's one more: Ces annonce est un peu stupide! Hopefully the product provides better coverage than its metaphorical counterpart in the ads. Because those slats would leave some bizarre patterns if any sun seeps through. Via AdverBox.

—Posted by David Gianatasio

Publish date: April 24, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT