You Can Only Read This Social Distancing Ad From 6 Feet Away

Finnish retailer ran an optical illusion on the front page of a newspaper

Retailer HOK-Elanto wants to help Finns visualize six feet of social distance. TBWA\Helsinki

Newspaper advertising might not be the first place you’d look for innovation, but a new ad from Finland shows the medium still has attention-grabbing life in it.

As the COVID-19 situation evolves around the world, the Adweek team continues to monitor developments closely while following advice from relevant public health officials. Our thoughts are with all those affected. As things stand, and with all the information we have been presented with to date, our intention is to proceed as normal with our event schedule. Should you have any particular questions please reach out to us.  We continue to work closely with our customers, our sponsors and the broader industry to ensure we hold safe and successful events.
@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."