Getting a commercial on the Super Bowl is a career milestone for any advertising creative. And so, after their spot airs, the feeling of joy and fulfillment must be pretty intense—buoyed surely by the endless calls of congratulations from friends and family. Right?
Maybe not, according to this amusing video from the Clio Awards, which caught up with a bunch of Super Bowl creatives to ask them how they feel on the Monday after the Super Bowl. See the video below.
For the first time this year, Clio has created the Clio Creative Bowl, and has invited industry experts to vote for their favorite Super Bowl spot—which will be awarded the new Super Clio. (Disclosure: Clio, like Adweek, is owned by MediaBistro Holdings. Also, I am a member of the Clio Creative Bowl jury.)
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