You’re Going to Love the Payoff to This Fanta Ad That Puts Idiots on a Pedestal

A new kind of star gets the Nike treatment in 72andSunny Amsterdam's first work on the brand

A woman laying on a bed
Indoor dive practice is a vital step in training for a ... specific form of greatness. Fanta

There is, unquestionably, a formula for deifying athletes in advertising:

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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