Zimbabwe ads printed on trillion-dollar bills

The Zimbabwean, a newspaper written by Zimbabwean journalists in exile, is running an ad campaign in South Africa courtesy of TBWA Hunt Lascaris that uses the most pointed substrate in history: thousands of worthless Zimbabwean bank notes. With inflation so out of control that a trillion-dollar banknote can't even buy a loaf of bread, TBWA came up with the genius idea of plastering them across billboards and posters, offering free tear-away trillions with information on The Zimbabwean. Headlines like, "It's cheaper to print this on money than paper," "Thanks to Mugabe, this money is now wallpaper" and "Fight the regime that has crippled a country" are screened onto the bills, which were also sent via direct mail to South Africa's top corporate executives. It's a bold statement to the Zimbabwean government, which has already put a 55 percent "luxury" tax on the newspaper, and was most likely behind last year's torching of a Zimbabwean delivery truck. Check out paper's Flickr stream for full coverage of the Trillion Dollar Campaign. Via Boing Boing.

—Posted by Rebecca Cullers

Publish date: April 14, 2009 https://stage.adweek.com/creativity/zimbabwe-ads-printed-trillion-dollar-bills-14330/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT