14% of Smartphone Users Auto-location-tag Status Updates

Pew Internet released summary information from a survey that tells us how adults in the U.S. use mobile and social location based services. The highlighted statistic, however, literally only tells part of the more complex story.

28% of American adults use mobile and social location-based services

Pew Internet differentiated between all cell phone owners and smartphone owners as well as all adults in general. Here, I just focus on data from phone using adults. As you might guess, smartphone users checked in far more frequently than the general phone using adult. However, even this number is relatively small for smartphone users. Just a bit over one in eight adults with a smartphone use check-in services like Foursquare or Gowalla: 12%. However, location-based directions and recommendations are used more by users of both phone types: 55% of smartphone users and 28% of all phone users.

Pew Internet’s survey answer a question I have been wondering about for a long time: How many people include geo-location with every status update on services like Twitter, Facebook and LinkedIn? 14% of smartphone users and 9% of all phone users automatically provide this location informaton with every status update.

Publish date: September 7, 2011 https://stage.adweek.com/digital/14-of-smartphone-users-auto-location-tag-status-updates/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT