15 Brands That Played the Boss for #NationalBossDay


Paid the cost…

Did you know that yesterday was National Boss Day? Neither did we — but many brands reminded us via the 13th hottest trending hashtag of the day. (Sadly, we missed the chance to thank our own boss.)

Anyway, here are some of the many that took advantage of the latest meme-y holiday.

1. Occupy Wall Street

We will continue to call this movement a “brand”…one that was really into the boss theme.


2. Liberty Mutual

Nice spin on the “Lean In” front, though we only see one “she” on this list.

3. Patron

We hope they mean “freelancer”:

4. Butterfinger

…if you want your boss to say “looks like a Reese’s”:

5. Spotify for Brands

Were they really the only brand that thought of Bruce?!

6. Naked Juice

We would love a recliner and a juicer in the office, but we don’t cancel meetings. We just show up late.

Naked Juice

7. Konami

A missed opportunity for every other video game brand.

8. Dunkin’ Donuts

Back off my cruller, bro.

9. Cinnabon

Keep it simple…and heavy.

10. Pennzoil

This one’s spinning faster than the wheels on that Chrysler (PRODUCT PLACEMENT!):

11. Nissan

The SRT looked better though, didn’t it?

12. Rotten Tomatoes

Slow clap for Dolly.

13. Vogue Magazine

Pretty good placement for NastyGal:

14. Horrible Bosses 2

Not really a brand, but this had to happen:

15. T-Mobile

Even the trolls got some love.

Now who did we miss? And which firms paid tribute to their bosses?

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: October 17, 2014 https://stage.adweek.com/digital/15-brands-that-played-the-boss-for-nationalbossday/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT