2015 Wimbledon Championships: Roger Federer, Evian Lead Buzz

Roger Federer had the most online mentions of players during the 2015 Wimbledon Championships tennis tournament, while Evian drew the most sponsor buzz, according to social intelligence platform Synthesio.

Roger Federer had the most online mentions of players during the 2015 Wimbledon Championships tennis tournament, while Evian drew the most sponsor buzz, according to social intelligence platform Synthesio.

Synthesio reported that the top five players, by percentage of online mentions, were:

  1. Federer, 27.2 percent
  2. Men’s tournament winner Novak Djokovic, 23.1 percent
  3. Women’s tournament winner Serena Williams, 20.2 percent
  4. Andy Murray, 13 percent
  5. Rafael Nadal, 7.2 percent

SynthesioWimbledon2015Players

And the top five sponsors were:

  1. Evian, 25.3 percent
  2. IBM, 22.3 percent
  3. Stella Artois, 13.2 percent
  4. Jaguar, 11.5 percent
  5. Ralph Lauren, 8.5 percent

SynthesioWimbledon2015Sponsors

Readers: Were you responsible for any of these mentions?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 14, 2015 https://stage.adweek.com/digital/2015-wimbledon-championships-roger-federer-evian-synthesio/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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