The 25th Anniversary of WrestleMania Pins Huge Traffic

The 25th anniversary of WrestleMania created a banner day for World Wrestling Entertainment (WWE) on the Web. generated a record-shattering 105 million page views in a single day on April 6, the day after the wrestling extravaganza was held in Houston, Texas. That figure represents a surge of 52 percent versus the 69 million page views delivered during WrestleMania 24 last year.  In fact, during the three day period surrounding this year’s historic clash of wrestling giants, delivered a whopping 166 million page views, up 47 percent versus last year.
WrestleMania 25, which reeled in $52 million in gross sales overall, also drew a record one day audience of 2.7 million unique users to (in a typical month the site attracts around 14 million unique visitors). Also record setting were the 2 million videos streamed on the site on April 6, said officials.
Among the brands which enjoyed the three-day swell in traffic on were Slim Jim, THQ, Kmart, Army National Guard, Continental Airlines and Best Buy. Most of these brands sponsored the event as well as the Web site during the historic tournament.

Publish date: April 13, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT