3 Months After Facebook Bought It, Gowalla Checks Out

Gowalla has processed its last check-in.

Location-based mobile application Gowalla launched at the South by Southwest festival in 2009. Three years later, and three months after being acquired by Facebook, Gowalla has processed its last check-in.
The Gowalla homepage contained only this message:

Thank you for going out with Gowalla. It was a pleasure to journey with you around the world. Download your check-ins, photos, and lists here soon.

Gowalla Co-Founder Josh Williams has been working with Facebook on its location and tagging functionality.
The social network announced last week that developers of third-party applications can now include tags of friends and locations to news feed posts originated through their apps.
In Williams’ December blog post announcing the transaction, he said the service would “be winding down at the end of January,” so the only surprise is that Gowalla hung around for a few extra weeks.
Williams also wrote, as Gowalla said in its thank-you note above, that Gowalla would “provide an easy way to export your passport data, your stamp and pin data (along with your legacy item data), and your photos, as well. Facebook is not acquiring Gowalla’s user data.”
Speaking of Facebook, the social network had launched its first location service, places, about 16 months after Gowalla had gone live, proving that being first to do something might not be everything.
Readers: What other new location- and tagging-based features would you like to see Facebook introduce?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.