5 Top Digital Media Trends for 2015

INFOGRAPHIC via Manatt Digital Media

Why did The S.I. Newhouse School of Public Communications at Syracuse launch an all-digital online Masters program this week? Because the media landscape is shifting beneath our feet, of course.

But where will those shifts lead? No one really knows, but the best estimates herald “cord-cutters” as the leaders of the New Media School. Three developments from yesterday alone point toward the future:

The professional industry watchers at Manatt Digital Media — a division of Manatt, Phelps, and Phillips, LLC — produced this infographic to lay out predictions for 2015 and the years ahead:

MDM Infographic_FINAL

In short, expect more varied forms of branded content to come…along with a greatly expanding number of ways for clients to reach consumers.

What do we think?

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
Publish date: January 27, 2015 https://stage.adweek.com/digital/5-top-digital-media-trends-for-2015/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT