6waves drops “Lolapps” name entirely, announces publishing deals with 32 social developers

Publisher 6waves (now no longer going by “6waves Lolapps” or “6L”) revealed publishing partnerships with 32 social game developers today, as well as its plans to launch a total of 40 social games within the first half of 2012 .
The announcement continues 6waves’ efforts to refocus itself entirely on games publishing, which began when the company cut its development staff earlier this month. Several of  the games in this deal  are already live: Antic Entertainment’s Platoonz, Big Blue Bubble’s Fling-a-thing, Gamecon’s Sin Capital, iEvoTech’s Gold Slots, Large Animal/WMS’s Lucky Cruise, Socialinus’s Farkle Online, and Starz/Large Animal’s Spartacus Vengeance.
With its renewed focus on publishing, 6waves seems to primarily be partnering with small developers with limited marketing power to help them achieve better distribution. The re-launches of Township and Astro Garden under the 6waves banner have brought the games back into the spotlight, and the titles appeared on both of this week’s lists for fastest-growing Facebook games by DAU and MAU.
This new publishing deal also increases 6waves’ presence in China, which was one of CEO Rex Ng’s stated goals when the reorganization began. Amongst the 32 announced partner developers, six are from  China.

The full list of partnered developers — as well as their respective countries — is listed below.

• Adjoy, China
• Antic Entertainment, Canada
• Atari, USA
• Big Blue Bubble, Canada
• C.C.C.P., France
• Chiwawa Games, Russia
• Drimmi, Russia
• Enteraction, UK
• Game Insight, Russia
• Gamecon, China
• Guerillapps, USA
• Hourblast Games, USA
• iEvoTech, Russia
• Imba Games, Isreal
• izelus, USA
• Jammy Pot, Korea
• Jiangsu Juteng Network Technology, China
• Kabam, USA
• KOD Games, China
• Large Animal/WMS, USA
• Leiyoo, China
• OSA, Russia
• Pixonic, Russia
• PlayDay, Hong Kong
• Sharkius Games, UK
• Socialinus, Korea
• Starz/Large Animal, USA
• UUC, China
• White Rabbit Studios, Pakistan
• Zodiak Active, UK

Publish date: March 28, 2012 https://stage.adweek.com/digital/6waves-drops-lolapps-name-entirely-announces-publishing-deals-with-32-social-developers/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT