I spoke briefly with Matt McAllister about his new game called “Analytics Adventure,” which helped me understand how analytics applies to social media.
For social game developers, analyzing the data is a crucial process for optimizing the performance of their games. As McAllister stated in his blog, “What if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it?”
I kind of like that idea. Analytics, after all, is a series of if-then scenarios that often determines how far down the road towards success a game will travel. If your cost of acquisition is too high, for instance, you’ll need to fix it before proceeding. Or if your K-Factor is too low, you’ll need to take a step back and figure out where you got off track.
McAllister went on to explain, “We took this idea and ran with it, and the result is what you see below — a game we call ‘Analytics Adventure.’ Aside from being a lighthearted take on the analytics process, we hoped it would serve as a framework to help social game developers understand how analytics can help them, as well as providing a few benchmarks along the way.”