A New Snapchat Landmarker Lens Gives the Statue of Liberty July 4 Flair

Visitors to Liberty Island can add color, movement and fireworks

Snapchatters who visit Liberty Island can activate the lens either on approach or once they reach the Statue of Liberty Snapchat
Headshot of David Cohen

Snapchat is helping Lady Liberty ring in the Fourth of July with a new landmarker lens.

Snapchatters who visit Liberty Island can activate the lens either on approach or once they reach the Statue of Liberty.

Once the lens is activated, the Statue of Liberty is brought to life in color and movement, with patriotic fireworks in the background.

This is done by opening the rear-facing camera, tapping on the background to access lenses and swiping to the landmarker lens in the Lens Carousel.

Snapchat
Snapchat
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david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: July 4, 2019 https://stage.adweek.com/digital/a-new-snapchat-landmarker-lens-gives-the-statue-of-liberty-july-4-flair/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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