A Viral Instagram Account Made an Actual Newspaper

The satirical 'Overheard Post' will be in L.A. only … for now

The company behind the 'overheard' Instagram accounts is printing 7,500 copies of the free paper.
Shelby Bryant

Jesse Margolis, founder of the viral “overheard” Instagram accounts, knows what you’re probably thinking about the idea of turning those accounts into a satirical newspaper.

“It’s kind of ridiculous, but in the best way,” he said.

If your funny, millennial best friend made a newspaper it might look like the Overheard Post.

For the first time, the company behind the Instagram accounts will print an actual, physical newspaper (7,500 copies) to be distributed for free in the Los Angeles area as it considers how the brands can extend beyond the platform that made it what it is and into new, potential revenue streams.

Overheard Post has sections every millennial with a sense of humor should get a kick out of, from obituaries for things in pop culture that have been recently killed (like plastic straws) to a “millennial weather report” explaining how dramatic people can get when the temperature changes.

With the tagline, “Journalists with degrees make less money than girls who blog about kombucha and succulents,” and a ticker of L.A. stocks that include Juul, oat milk and “vibes,” the paper plays to its audience. It also features a “crystal of the month,” an entry from “BDE,” or bad date energy, and a page of ads (“#ads”) that includes partners like Bumble, Pop Chips and Parachute.

The company is looking to release a physical newspaper every quarter and is considering how best to roll that content out online, including the possibility of repackaging it in a newsletter. The company is also considering launching in other markets where it has an Instagram presence like San Francisco and New York City, Margolis said.

But if you happen to be in L.A. this week and want to snag a copy, try and stake out food trucks or hotels in the area — or fitness spots, like The Den Meditation or Heyday. You could also just keep your eyes peeled for a modern-day “newsie.” They’ll be handing out copies from Jump scooters.

“What’s interesting about the world we live in now, if you do something somewhere, if you do something that resonates on Twitter or Snapchat or YouTube and you plant a little flag online, you actually do have the opportunity to then do other things,” Margolis said.

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