Hires Innovation Executive

ABC News veteran producer and off-air reporter Ed O’Keefe has been maed to the new title of senior producer for Innovation and Special Projects for ABC News Digital. O’Keefe. who’s been with ABC since 2000, worked most recently as senior political editor for’s election coverage.
As head of the special projects team, he will work to integrate the Web and television, “innovating creative products and technologies to build the prominence and reach of,” says the press release, which is after the jump.

Ed O’Keefe Named Senior Producer, Special Projects and Innovation for
As leader of the Special Projects team, he works to integrate web and television, innovating creative products and technologies to build the prominence and reach of
Mr. O’Keefe worked most recently as Senior Political Editor during’s record-breaking coverage of the 2008 presidential primaries and election.
Responsible for political news quality and strategic planning for over the course of 54 primaries, 30 debates, two national conventions and election night, he served as Senior Political Editor during the site’s highest months of traffic in history.
Mr. O’Keefe also led development of’s successful election products, such as the Match-o-Matic, “50 States, 50 Days”, “Meet the Candidates”, and election night features including an interactive election night map, 50 state pages with Senate, House & Gubernatorial results, fast facts and past presidential election results, and the first-ever searchable exit polls.
All of’s election night features were displayed on a redesigned home page, and the site’s feed of live election results powered three iconic screens in Times Square.
In his new role as Senior Producer, Innovation & Special Projects, Mr. O’Keefe helped develop the site’s coverage of the Inauguration of President Barack Obama, marking the first time ABC News simulcast its special events coverage on the web in a specially designed 16:9 widescreen format.
He worked to make the first national news organization to host a “Twitterview” — an interview conducted entirely via Twitter between Sen. John McCain. R-Ariz. and “This Week” anchor George Stephanopoulos.
Outside of politics, he has helped launch the web-only video series “Quick Fix” and, in April 2009, unveiled a redesigned”Good Morning America” Recipes index, featuring nearly 1,500 recipes in a specially designed presentation, an advanced, embeddable search widget, and a revamped newsletter.
Mr. O’Keefe joined ABC News in 2000 as a desk assistant for ABC News Radio, and later that year began a new post as a production assistant for “World News with Peter Jennings” in Washington, D.C. September 11, 2001 served as his first day as an off-air reporter and field producer covering the United States Senate. For its coverage of that tragic day, ABC News was bestowed the George Foster Peabody Award, an honor in which Mr. O’Keefe is proud to share a part. He covered the anthrax attacks on Capitol Hill, Enron’s collapse, and is credited as the reporter that broke the story that eventually led to the resignation of then-Majority Leader Trent Lott.
From September 2003 to 2004, Mr. O’Keefe served as an off-air reporter covering the presidential campaign of Senator John Kerry and wrote for “The Note.” In 2005, Mr. O’Keefe joined “This Week with George Stephanopoulos” as a producer in Washington, D.C., During this time he wrote original stories for and developed “The Green Room” – an extended edition of the Sunday talk show’s popular Roundtable.
Mr. O’Keefe is a cum laude graduate of Georgetown University, member of the Writer’s Guild of America, Online News Association, and former board member of the Senate Radio-Television Correspondents Association, 2003-2005. He lives in New York with his wife, Allison Davis O’Keefe, a photographer, and their adorable Bernese Mountain Dog.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: April 17, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT