Today Adweek parent company Beringer Capital announces that Adam Greco will join the firm as an analytics advisor to its Digital Experience Fund.
The Digital Experience Fund, which includes Adweek, Brandweek, Mediaweek, iCi DIGITAL, Blue Acorn, BrandShop and Hypergiant, serves leading and aspiring brands by investing across commerce, digital experience, artificial intelligence and media.
Adam Greco is among the leading experts in Adobe Analytics and author of the Adobe SiteCatalyst Handbook, the definitive book on the product. Greco is an analytics industry veteran who was one of the early employees at Omniture, led the digital analytics practice at Salesforce.com and will continue to serve as a senior partner at Analytics Demystified. He is also an executive board member of the Digital Analytics Association.
“Beringer Capital has embraced the fact that analytics plays a pivotal role to the future success of brands, and I am honored to help advise its family of companies as they navigate the ever-changing analytics landscape,” said Greco, who added that “leading and aspiring brands continue to struggle reining in all the data they have access to. Their ability to easily extract insights and garner value from the data they have access to remains one of the greatest challenges faced by marketing executives today.”
Greco is based in Chicago.
In a recent study conducted by Adweek/Brandweek Insights, 98 percent of marketing executives agreed that the data and analytics collected through a transaction on a brand’s website can improve the effectiveness of the brand’s overall marketing strategy.
“Yet only one in 10 said they had an effective strategy to address this opportunity. Our mission, with the help of Adam and his advisory role, is to close this gap for brand marketers,” said Brian Martin, partner and vice chairman at Beringer Capital.
Don't miss Adweek NexTech, live this week, to explore privacy, data, attribution and the benchmarks that matter. Register for free and tune in.