Adweek Together: How Publishers and Ad Buyers Are Adapting

Brand safety and job security are top of mind.

Adweek is among the hundreds of publications working through the new realities of doing business during a pandemic.

Our sales team is seeking out new business while modifying existing deals, our branded content team is serving the community through packed webinars, and the editorial team is keeping the industry informed and updated through the magazine and online, as well as our social channels.

To date, we’ve published 245 coronavirus-related stories. We’re also seeking out new platforms to produce our content, including right here through our daily livestream Adweek Together.

Today, we wrap up our first week of this series by looking into how publishers—and their advertising partners—are adapting to the new normal (Rule No. 1: Try to minimize use of “the new normal.”) Adweek’s publishing editor Sara Jerde joins me to talk all about it.

Adweek Together is a daily live discussion, streaming at 1 p.m. ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: March 27, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT