Adweek’s Third Elevate Installment Shed Light on Blockchain’s Effect on Advertisers and Publishers

With premier sponsor Adbank and partner sponsor Lucidity

Raquel Beauchamp for Adweek
Headshot of Sammy Nickalls

On Oct. 17 in New York, Adweek held the third installment of the 2018 Elevate series, Elevate Blockchain, with premier sponsor Adbank and partner sponsor Lucidity. At the event, which was hosted by BCG in its offices, industry leaders discussed how the nascent technology may impact the media industry. The event featured speakers Chad Andrews, global solutions leader, advertising and blockchain, IBM; Christiana Cacciapuoti, vp of partnerships and platform operations, MAD Network; and Kelsey Cole, co-founder and chief strategy officer, Adbank, to name a few.

Check out the best shots from the day, as well as Adweek’s upcoming events, if you want in on the action.

This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.

@sammynickalls Sammy Nickalls is a freelance writer and the former departments editor at Adweek.
Publish date: October 21, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT