Air Canada Sends Canucks Home for the Holidays

Here’s a nice, heart-warming holiday stunt discovered via our friends at AdFreak: Air Canada surprised a bunch of Canadians based in London by buying them all tickets home for the holidays.

As AdFreak notes, this stunt looks a lot more believable than most thanks to “amateurish” camera work and the impossibility of getting everyone in a crowded bar to agree on anything. Ad agency JWT gets credit for staging the event, and as usual there’s no real mention of public relations in the resulting coverage, but this feels like a PR creation — or at the very least an inspiring idea.

We’re not sure exactly who’s responsible for promoting the project, but we can personally vouch for JWT’s internal team — and Air Canada has worked with various firms like Siren Communications and Jesson in the past.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.