Amelia McDonell-Parry, EIC of TheFrisky, Shares Her Advice for Writing Online

Amelia-McDonell-Parry-ArticAmelia McDonell-Parry knows a thing or two about creating a killer pitch. She’s held editorial positions at such publications as Rolling Stone, Maxim and Jezebel, and is currently the editor-in-chief of the popular women’s lifestyle site TheFrisky.

In our latest So What Do You Do feature, we spoke with McDonell-Parry about her early days as an intern at Jane, bro culture at Maxim and more. Here, she shares her top tips for up-and-coming writers hoping to work online:

Learn how to nail a pitch. That doesn’t mean sending a super lengthy email with incredible detail about everything your piece is going to cover. I like a paragraph or two at most. If you can, include a couple of links to writing samples. Nothing I have to download. If I have to download it, I get annoyed. Get to the point, really nail your thesis and then be quick about the turnaround.

For more from McDonell-Parry, including what her day-to-day duties are like, read: So What Do You Do, Amelia McDonell-Parry, Editor-in-Chief of

@aneyafernando Aneya Fernando is digital projects manager at Adweek.
Publish date: October 30, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT