AP Profiles Awkward Black Girl Creator Issa Rae

The AP has a nice profile of the online TV-show The Mis-Adventures of Awkward Black Girl and its creator Issa Rae. The 26-year-old LA native started the show last February while in New York on a public theater fellowship. It immediately took off and each episode now has an average audience of 100,000 people or so.

Rae credits social media for her success. She ran out of money to produce the show after her sixth episode, and turned to the fundraising site Kickstarter.com to get help. Within a month she had $56,000 in seed money.

“Had it not been for social media, this show just wouldn’t have been what it is today,” she told the AP. “I couldn’t have done this 10 years ago.”

Rae has signed with United Talent Agency and 3 Arts Entertainment. She’s apparently shopping Awkward Black Girl around to cable networks, but may decide to keep it online for the time being to grow the show.

Publish date: September 9, 2011 https://stage.adweek.com/digital/ap-profiles-awkward-black-girl-creator-issa-rae/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT