Apple Promo Video from 1996 Shows How Much the Company Needed Steve Jobs

Apple is well-known now for having polished and attention-grabbing press events where they show off new gadgets which look cool just sitting there and which, just by being Apple products, have the best features.

As much as we might take this for granted, this wasn’t always the case. During the dark years (when Steve Jobs wasn’t with the company), some of Apple’s promo videos were dreadfully boring.

Take the following video, for example. It dates from 1994 and was clearly created by a Microsoft spy which Bill Gates had planted inside Apple.

The video shows off several interesting features available on the Mac at the time, only the presenter talks about them in such a dull manner that he almost succeeds in making them sound humdrum and boring.