AR Drawings Can Now Be Added to Videos in Facebook Stories

The social network is also replacing its looping GIF creator with Boomerang

Facebook Camera users can create 3-D drawings before or while capturing videos Facebook
Headshot of David Cohen

Facebook continues to pack more feature into Stories in the hopes of convincing more people to use them, and the latest addition is augmented reality drawing.

Facebook Camera product manager John Barnett said, “We wanted to give people an easy way to create with AR and draw in the world around them.”

On that note, users of the iOS and Android flagship Facebook application will soon begin seeing a brush in Facebook Camera that will enable them to create 3-D drawings before or while capturing videos.

Facebook's latest attempt to boost the popularity of Stories is the addition of AR 3-D drawings to videos
Three examples of AR 3-D drawings in videos for Facebook Stories

A Facebook spokesperson said the social network conducted research to learn the types of brushes and tools people would likely use most, and more options will be added “over the coming months.”

Facebook also confirmed to Josh Constine of TechCrunch that the looping GIF creation feature it added to Facebook Camera last August is being replaced by Instagram’s Boomerang feature. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 13, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT