The competition is over. Late last night, Ashton Kutcher beat CNN to the million follower mark on Twitter. Shortly after his win, Kutcher declared “The old guard has passed and the new guard is here. And the new guard likes to ding dong ditch people just for fun.” Sure, he’s a cocky little bastard, but as Andrew Cherwenka argues on The Huffington Post, Kutcher knows what he’s doing:
Kutcher gets new media. His livecast during the race – a continuous live video stream over the internet – was an engaged conversation. He read followers’ tweets on air, asked questions, and actively engaged his audience using Twitter. He linked us to YouTube clips and his chosen charity, www.malarianomore.org. He advanced his next cause, fighting human trafficking.
“We can and will create our media”, Kutcher said in his victory speech on ustream.tv. “We can and will broadcast our media. We can and will censor our own media ourselves. We are over a million”.