When, Where Does Road Rage Take Over Instagram? (Infographics)

If you are driving at 6 p.m. on a Friday in August in Los Angeles or Hawaii, there’s a good chance you will post to Instagram with the hashtag #RoadRage.

If you are driving at 6 p.m. on a Friday in August in Los Angeles or Hawaii, there’s a good chance you will post to Instagram with the hashtag #RoadRage.

Auto Insurance Center released the results of a study of more than 65,000 Instagram posts with the #RoadRage hashtag, and its findings included:

  • August was the month when people felt the most road rage, followed by October and March.
  • The day of the week with the most road rage-related Instagram posts was Friday, followed closely by Thursday and Wednesday.
  • Evening rush hour was peak road rage time, with the most posts occurring between 4 p.m. and 7 p.m.
  • Hawaii had the most tagged posts by far, followed by California and New York. There was also a significant gap between California and New York.
  • The top three cities in terms of road rage-related Instagram posts were Los Angeles, New York and Mount Pleasant, N.C.

AutoInsuranceCenterRoadRageInfographic1 AutoInsuranceCenterRoadRageInfographic2 AutoInsuranceCenterRoadRageInfographic3 AutoInsuranceCenterRoadRageInfographic4 AutoInsuranceCenterRoadRageInfographic5

Image courtesy of Shutterstock.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 6, 2016 https://stage.adweek.com/digital/auto-insurance-center-road-rage-instagram-infographics/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
{"taxonomy":"","sortby":"","label":"","shouldShow":""}