Today a video that is both disgusting and awesome at the same time is going viral to promote Steven Soderbergh’s latest film—‘Contagion’. The film, which stars Matt Damon, Jude Law, Laurence Fishburne, Gwyneth Paltrow and Kate Winslet, is about a deadly disease so, of course, what better way to promote it than with…bacteria!
In order to promote the film, which hit theaters on September 9, Warner Bros. Pictures Canada teamed up with some immunologists and microbiologists to create the first billboard made out of bacteria to promote the film. According to the YouTube video’s description, “On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion—an artistic interpretation of the spread of a virus as depicted in the film.”
This may be the most literal example of a “viral” video we’ve ever seen. It’s pretty revolting, but also creative and intriguing and it is drawing quite a bit of attention, surpassing 100,000 views this morning.
Check it out below and let us know what you think. Does this video inspire you to head to your local theater to see Contagion? Or does it just inspire your gag reflex?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.