Social gaming technology provider Badgeville, which enables brand managers to reward their most engaged customers with badges, added social influence scores from Klout to the mix.
Badgeville’s gamification platform will now factor in users’ Klout scores, helping it to reward Facebook users and members of other social networks who are most likely to engage with and share content from Badgeville clients.
Badgeville announced an initiative in November to target Fortune 1000 companies with its suite of social reputation, gamification, and social networking solutions, promising to involve employees, partners, developers, and customers in helping to boost engagement, loyalty, revenue, and performance.
The Klout integration will be offered to Badgeville customers at no additional cost through the first half of 2012, the companies said, but details for pricing after that were not revealed.
Badgeville Chief Executive Officer Kris Duggan said:
Enterprise leaders require innovative ways to identify the most influential and social online customers and employees. Klout’s influence-ranking technology adds another layer of intelligence by enabling our clients to increase online engagement by more accurately and efficiently identifying which customers carry the greatest influence, and, in turn, provide the greatest business value.
Klout Chief Executive Officer Joe Fernandez added:
Our goal is to empower every user by unlocking their influence. Being integrated into Badgeville’s behavior platform is a great way for Klout to help organizations identify and reward top influencers in their community, and Klout has a unique set of information to help them do that.
Readers: Do incentive programs like Badgeville’s push you to engage more with brands’ pages on Facebook?