Baier Doesn’t Mind If His Viewers Don’t Always Agree With Him

Do people prefer to watch shows that reinforce their opinions or that challenge them?
Fox News’ senior vice president of programming Bill Shine talks about the loyalty of his network’s viewers with the Houston Chronicle. And he says yes, that comfort does attribute to their ratings success.
But his boy in DC, Bret Baier, host of Special Report, disagrees.
From the Chronicle: “A certain type of viewer with one kind of ideological spin wanting to watch one type of show because that is what they like to hear… I don’t see it,” Baier said. “There are days we cover every kind of story. And so, on any given day, you will see something on our show you won’t agree with, depending on your point of view.”

Publish date: April 3, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT