BarkBox Wants to Know Where All the Dogs Are in Super Bowl Ads

The monthly subscription service is standing up for its furry friends on Twitter and Instagram

Everything is better with dogs BarkBox

Dogs are growling about their lack of representation in Super Bowl ads, and BarkBox has their back.

The monthly subscription service that delivers treats and toys for dogs is going after Big Game advertisers who did not include furry friends in their spots.

BarkBox said it will “awkwardly photoshop” dogs into Super Bowl ads and post the images on its Twitter account.

On Instagram, the company will “post savage comments” on advertisers’ posts with the hashtag #YouForgotTheDog.


UPDATED: BarkBox said the campaign tallied 1.07 million impressions on Facebook, 506,700 on Instagram and 323,000 on Twitter. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: January 30, 2020 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT