Bender/Helper Impact and Indigo Pearl, a German-based comms agency, have launched The Surround Group, a coalition of international PR, marketing, and communications firms that will focus on areas of entertainment, media, and consumer technology.
Among the other firms involved in the venture are HiLinks in Chile, The Red Agency in Australia, and Webidiotz in Canada. Services will include social media consulting, financial and corporate relations, and graphic design and advertising services.
“Rather than establishing a loose alliance of affiliated PR and marketing agencies, Surround Group partners operate in a fully-integrated and collaborative manner – as well as being financially committed to the success of this venture,” said B/HI president Lee Helper in a press release statement. Helper is now also the general managing partner of The Surround Group.