Beyoncé to Etsy: ‘You Should NOT Have Put My Ring on It’

All the single ladies can skip this mug

160409319ML00026_Pepsi_SupeWhen Jay-Z secured the pick of the litter in Destiny’s Child, all the jokes held that he probably called her “his Feyonce.” You get it; even Tina Fey used it.

But Beyoncé gets a little Sasha Fierce when you jack around with her name in the interest of “branding.”

One such organization learning about the singer’s defensive posture is Etsy, the online swap meet for arts and crafts.

The website has been pushing decorative mugs and other megalomaniac tchotchkeys bearing the word “Feyonce,” its “o” replaced with a diamond. Of course the inspiration was “Single Ladies,” whose tagline “you should have put a ring on it” has been heard ad-nauseum since 2008 by anyone with a daughter (like yours truly).

As TMZ reports, Beyoncé Giselle Knowles-Carter is not having it.

feyonce cups

The singer felt the pun was more than coincidental — right down to the accent on the last “e” — so her lawyers fired off a letter to the company crying foul … and then threatening them.

Etsy got the message and took the items off the artist’s online shop. But all is not well. Etsy still has other feyonce items on its site, including clothing and glassware. And these items are selling big.

Moral of the story: If you are a fan, get your credit cards ready and fill your shopping carts, because as Etsy is about to learn that “pretty hurts.”

In other Bey news, Michelle Williams hit The View yesterday to shame perpetual loser Mike Huckabee for saying that allowing the First Daughters to listen to her former bandmate was like buying them “a stripper pole.” Another quote from his book: Jay-Z is “exploiting his wife as a sex object.”

Williams countered: “some of those comments that you said I thought were very, very, very low.”

So…Huckabee ’16?!

Publish date: January 23, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT