TheWrap Stumbles Into Big Bang of Web Traffic

In the trade trenches of Hollywood, a lot of PR jockeying goes on between folks at, the Hollywood Reporter and TheWrap with regards to Web traffic bragging rights. As opposed to the gang at Variety, who seem blissfully preoccupied with other matters behind their paywall.

Today, TheWrap has accidentally perfected a new formula for hits and page view success. Per the screen grab at left, the site’s top three articles this morning all have to do with a certain CBS sitcom.

And here’s the kicker. None of this “Most Popular” trio is a current article. ‘The Big Bang Theory’: 100 Episodes of a Show No One Hates was published January 19, 2012; ‘Big Bang Theory’s’ Jim Parson: Grilled reaches all the way back to September 6, 2009; and ‘Big Bang Theory’ Star Jim Parsons Has a New Imaginary Friend posted November 30, 2011.

Now, if you’ll excuse us, we have to get on the phone to Parsons’ publicist.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.