Bit Rates Reduced for Facebook, Instagram Videos in Europe

The aim is to reduce the strain on internet infrastructure during the coronavirus pandemic

Facebook and Instagram are doing their part to alleviate network congestion in Europe - Credit by alexsl/iStock
Headshot of David Cohen

Bit rates on videos on Facebook and Instagram will be temporarily reduced in Europe to help reduce the strain on internet infrastructure during the coronavirus pandemic.

YouTube revealed a similar move last Friday, saying that standard definition is now the default for streaming in that region.

Facebook communications manager for engineering in Europe, the Middle East and Africa Alexandru Voica said in a tweet, “To help alleviate any potential network congestion during the #Covid19 crisis, we will temporarily reduce bit rates for videos on Facebook and Instagram in Europe. We are committed to working with our partners to manage any bandwidth constraints during this period of heavy demand, while also ensuring that people are able to remain connected using Facebook apps and services during the #Covid19 pandemic.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: March 23, 2020 https://stage.adweek.com/digital/bit-rates-reduced-for-facebook-instagram-videos-in-europe/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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