blogdowntown To Be Folded Into KPCC

Starting next Monday, Eric Richardson’s blogdowntown site will be folded into KPCC’s website. Richardson has been working for the station since last May and says he has been trying to work out such an arrangement ever since he arrived.

Writes Richardson:

In practical terms, you won’t see much change on the site come Monday. You’ll see a few new names popping up as authors, and you can expect to see a bit of KPCC branding appear in the coming weeks. I suspect you’ll also hear about the station’s upcoming pledge drive in October. blogdowntown will continue to operate as a stand-alone site, though we will be looking to bring more integration with efforts like KPCC’s OnCentral and the station’s news operations.

Looking forward to seeing how the sites meld.

Publish date: September 23, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT