Bloomberg, Businessweek to Merge Sites and Become ‘Bloomberg Business’

bloomberg media logoMichael Bloomberg is making some big changes to two of his most popular brands. According to The Financial Times (via USA Today), Bloomberg.com and Businessweek.com are going to merge and become one site — Bloomberg Business.

The change is expected to occur next year. As of now, BloombergBusiness.com directs to Bloomberg.com.

Justin Smith, CEO of Bloomberg Media Group, told the FT that Bloomberg Business “is going to be our flagship” and “be the broadest-facing brand, like Businessweek is in magazines.”

Word on the street is that the logo for Bloomberg Business will be a large illustration of Bloomberg’s head with cash stuffed into his ears. We haven’t been able to verify that rumor just yet.



Publish date: December 10, 2014 https://stage.adweek.com/digital/bloomberg-businessweek-to-merge-sites-and-become-bloomberg-business/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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