Brands Already Using Instagram’s Boomerang App

Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week.

Brands are already starting to take advantage of new Instagram video application Boomerang, which launched last week.

Instagram described how Boomerang works in a blog post, saying:

Press a button and the app does the rest. Boomerang takes a burst of photos and stitches them together into a high-quality mini video that plays forward and backward.

The Facebook-owned photo- and video-sharing network shared some examples of brands using Boomerang in an Instagram for Business blog post:

A video posted by Plated (@plated) on

A video posted by Gold’s Gym (@goldsgym) on

A video posted by Refinery29 (@refinery29) on

Readers: What do you think of these examples of Boomerang usage by brands?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 29, 2015 https://stage.adweek.com/digital/brands-instagram-boomerang/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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