Brian Hoar, a veteran Playboy Enterprises exec, has rejoined the magazine as senior vp of sales and publisher.
Hoar returns to Playboy from the ad agency R&R Partners, where he served as vp of development. He previously worked for Playboy Enterprises in a variety of roles, most recently vp of sales and associate publisher.
“Brian brings with him an intuitive knowledge of the unique power of the Playboy platform to amplify brands all over the world,” said Playboy Enterprises’ COO and CFO, David Israel, in a statement. “We are thrilled to have him back in the fold.”