Jason White, Facebook’s strategic partner manager for news, said in a post on the Facebook Media blog that the following factors contributed to the event’s success:
- NBC News promoted the Q&A on-air, on the Facebook pages for NBC Nightly News with Brian Williams and NBC News and on the NBC News website.
- Special guests during the Q&A included Matt Lauer and Savannah Guthrie.
- The fact that Facebook users “respond to and engage with authentic content.”
NBC Nightly News with Brian Williams producer Dan Linden added in the blog post:
As we crossed 1 million likes, we wanted to thank all of our loyal followers with something they could really enjoy. All of us thoroughly enjoyed the experience and we hope to do it again soon.
Readers: Did you participate in this Q&A or other Q&As on Facebook?