British Retailer Posts Internal ‘Sell More’ Message on Window


Every employee receives the occasional rah-rah message from the boss: “Do better, act better, sell better,” et cetera. Everyone knows this happens, but they don’t really don’t want to be reminded of it — especially if they’re customers of said business.

Enter UK retailer Sainsbury’s, which posted one of those messages about making customers spend more than they want…outside its own establishment.

Before you ask: of course Twitter noticed. 

Thanks to UK’s Metrowe learned about the Twitter exchange Sainsbury’s initiated with a concerned passer-by. But first, here’s the internal message and calling of the vultures.

Hurts to miss that one. Some of our PRNewsers may think that this hokey store’s name sounds familiar. They would be right: in May, the same store chose to take advantage of the Oscars media blitz and recommend some slavery couture possibly featured in 12 Years A Slave.

At least they responded this time.

But everyman Chris had to troll respond back.

Sure. Go team, but which one? Now, Ross starts begging.

Think showing a little vulnerability helped? Of course not. Gasoline, meet fire.

But wait, there’s more. A statement…

“We often use posters to make store targets fun and achievable for our colleagues. They are intended for colleague areas in the store, but this one was mistakenly put on public display.”

Crisis Communications Lesson Number 492: Know when to put a sock in it. Someone update poor Ross.

Publish date: October 2, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT