From Oct. 26 through Nov. 1, players will be able to participate in Bubble Witch 3 Saga’s Halloween event to unlock two Snapchat lenses and a variety of Snapchat filters, all based on the game. As players complete specific in-game actions during this event (such as passing a friend on the game’s level map), they will be taken out of the game and into the Snapchat application, where they can share Snaps containing the themed content.
The first lens is “gamified,” asking users to move their heads to aim a magic wand with the goal of popping as many bubbles as they can before time runs out. The second lens, meanwhile, is augmented-reality-focused and features Stella, the game’s main character. With this lens, Snapchat users can move Stella around the screen and watch her cast spells.
As for the filters, they contain an assortment of in-game characters, icons and text. For instance, there are filters themed after each day of the week.