Budweiser, Nationwide Rocked Twitter During Super Bowl XLIX

The ads from Nationwide and Budweiser were very hot topics on Twitter — but likely for different reasons

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Budweiser (Anheuser-Busch) and Nationwide were two of the most buzzed about advertisers on Twitter during Super Bowl XLIX, but likely for very different reasons.

According to Brandwatch, there were 197,800-plus Twitter brand mentions of Anheuser-Busch from 6 p.m. to 8 p.m. ET on Super Bowl Sunday. Nationwide was second with more than 161,100 mentions on Twitter in that timeframe.

Here’s a look at Brandwatch’s most mentioned advertisers on Twitter during the Super Bowl:

  • Anheuser-Busch: 197,800+ mentions
  • Nationwide: 161,100+ mentions
  • McDonald’s: 53,900+ mentions
  • Doritos: 53,000+ mentions
  • Coca-Cola: 42,900+ mentions
  • Skittles: 41,600+ mentions
  • Jurassic World: 40,300+ mentions
  • Microsoft: 40,100+ mentions
  • Pepsi: 32,900+ mentions
  • Nissan: 28,300+ mentions

While Budweiser tugged at the heartstrings of millions featuring the signature Clydesdale horses coming to the rescue of a lost puppy, Nationwide had arguably the most controversial ad spot during the Super Bowl. While the commercial — featuring a young boy talking about all of the life experiences he’ll never have because he has died from an accident — was meant to spread awareness of preventable accidents, it struck a dark tone with many viewers.

Here’s a look at how Twitter users talked about the advertisers over time:

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Here’s a look at the top mentions on Twitter involving Nationwide, including a reference to Drake:

unnamed-3Readers: What do you think was the best ad during the Super Bowl? The worst?

Image courtesy of Budweiser on YouTube.


Publish date: February 2, 2015 https://stage.adweek.com/digital/budweiser-nationwide-rocked-twitter-during-super-bowl-xlix/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT