Businessweek Goes Topless for First Time

It's probably different from what you're expecting

We’ve always loved Bloomberg Businessweek’s covers, and its latest proves why: It’s a unique way to showcase an accompanying article.

The cover feature is on the inevitable decline of Abercrombie & Fitch, most well known for stores that reek of awful cologne and ads featuring half-naked, chiseled men. There’s no better way to illustrate this than a topless elderly man, showing off his abs.

When you think about it, this cover is not any weirder than the Abercrombie ads it’s aping.

Publish date: January 22, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT