BuzzFeed to Produce Native Ads for Politicians

Why not?

Some Monday morning advice for anyone out there who reads BuzzFeed’s politics coverage — stop doing that. According to Politico, BuzzFeed is about to start a program creating native advertising for politicians and political causes. That’s not a conflict of interest; that’s climbing into bed and snuggling with interests.

Of course BuzzFeed will tell you that everything is fine. They will claim “a strict firewall between their traditional news reporting sides and the rest of BuzzFeed.” But you’re smarter than that, aren’t you?

The good thing is that most people are smarter than that. Last year, a study found that BuzzFeed was the least trusted news source among liberals, conservatives and moderates. It seems that BuzzFeed is dedicated to maintaining that status.

Publish date: October 12, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT