Calculate Your ‘Pinfluence’ On Pinpuff

Pinpuff is a new social scoring system that’s similar to Klout. Launched in private Beta in February, the new tool measures the influence and reach of design lovers on Pinterest.

“Pinpuff is not affiliated with Pinterest – although we like them a lot!” writes founder Ammrita Sharma on the home page. The 20-year-old computer science student lives in India and is a self-proclaimed “Pinterest addict.”

Like Klout, Pinpuff ranks users on a 100-point scale. The metrics for the image-based site are similar to those on Facebook or Twitter, and include tracking the number of followers and activities like “pinning” and “repinning” images.

In addition to the score, the system also estimates the dollar value generated by the pins. Companies can use the platform for managing campaigns on Pinterest, crowdsourcing Boards, running contests, or tracking high-performing Pinterest users.

Unlike Klout, Pinpuff is just for Pinterest, and has managed to fill the gap in the market ahead of the more established scoring system. “Currently Pinterest does not have a public API that we can utilize,” said Klout representative Kameron Kitajima in an email, “but we’re taking Pinterest into consideration in the future.”

Because Pinpuff – as well as Pinterest – are still new, the data is not robust, but the early adopters who are currently testing the platform already have an average score of 32 out of 100.  The Beta group will cap out at 1,000 users, so sign up while you can.

Image by valdis torms via Shutterstock.

Publish date: March 2, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT