Riding on the heels of some major investigative journalistic accomplishments, California Watch is making a move to expand its reach to a younger audience. A much, much younger audience. The site has a new children’s section in the works.
Writes Cal Watch’s Ashley Alvarado:
Wee ones will be able to color our “Ready to Rumble” book on earthquake safety right on the site; parents can order or download a copy for home use. Plus, we’ll launch an occasional series of videos featuring Sunny, the California Watchdog, as he helps children understand the issues we report on, like lead in jewelry and the need for clean drinking water.
Looks like when they say “children” they mean children. The site is currently holding a vote to determine the name of the new section. It’s down to Junior Watchdogs, Watchdog Kids and Sunny & Friends. Vote here.