CBS News Revamps CBS Reports For Multi-Platform Intitiative

CBS News has revived its CBS Reports brand for “CBS Reports: Children of the Recession,” a multi-platform initiative to raise awareness about the effects of the economic meltdown on America’s youth.
“We will use the extraordinary resources and talents of CBS News across our various platforms to explore the many ways in which the recession is impacting young Americans and to highlight solutions that are helping some children and their families cope, says CBS News president Sean McManus.
Adds Evening News anchor and managing editor Katie Couric, “The impact it’s having on children is becoming increasingly apparent. It can affect all aspects of their lives — the quality of their education, their health and their emotional well-being. These are critically important stories that will have a major impact on the future of this country.”
The reports began yesterday online and on TV. During The Early Show two mobile clinics provided by The Children’s Health Fund departed from the broadcast’s plaza on 59th street and Fifth Avenue heading to medically under-served parts of the country.
“CBS Reports” ran as a prime-time documentary on CBS from 1959 until 1971.

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.
Publish date: April 23, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT